Popular celebrity couple Anushka Sharma and Virat Kohli have taken a significant step into the world of event promotion and experiential ventures with their newly launched endeavor, Nisarga.
This innovative venture will primarily focus on promoting impactful events and intellectual properties (IPs), with a key emphasis on curating unique segments within existing IPs. Furthermore, Nisarga will be dedicated to the development and creation of entirely new platforms to enhance the world of experiences and entertainment.
In their initial move, Nisarga has entered into a partnership with Elite Octane, a distinguished company specializing in motorsports and entertainment events. Elite Octane boasts a remarkable portfolio of IPs, such as 'The Valley Run,' which adds depth to Nisarga's endeavors.
The collaboration with Elite Octane is poised to be instrumental in executing a wide array of activities and introducing fresh platform segments, particularly within the domains of motorsports and entertainment. The synergy between Nisarga and Elite Octane is poised to yield exciting results in the world of high-impact events and experiences.
Nisarga's event calendar presently encompasses a spectrum of three motorsport events, expos, and a music concert, complete with innovative youth-oriented programs. This eclectic range of activities showcases Nisarga's commitment to offering diverse and engaging experiences to its audience.
In a collective statement, Anushka Sharma and Virat Kohli expressed that Nisarga embodies their personal and professional values and vision. They articulated their belief that the initiatives undertaken by Nisarga will be a testament to these principles. They are eager to embark on this journey and witness the tangible impact of their efforts, promising to leave a legacy that goes beyond their own experiences.
The top management team of the company comprises individuals with specialized roles, including Taha Coburn Kutay as the CEO, responsible for global operations and strategic partnerships. Shivank Sidhu is entrusted with overseeing strategic marketing, events, and alliances, while Ankur Nigam serves as the COO, taking the lead in finance, legal matters, and transactions, thereby ensuring a well-rounded approach to Nisarga's endeavors.
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