As the Lok Sabha elections draw closer, political parties are deploying a wide array of strategies, including promotional videos, memes, live streams, reels, and more, to capture the attention of voters and convey their key messages. With the proliferation of social media users in India, these platforms have become crucial battlegrounds for shaping public opinion and influencing undecided voters.
The ruling Mahayuti alliance and opposition parties alike are investing significant resources, including money, manpower, and time, into social media campaigns. Facebook, Twitter, Instagram, and YouTube are primary channels for disseminating their messages.
BJP's Social Media Dominance:
The BJP leads the pack in terms of social media presence, with a notably higher reach compared to other parties. Its IT cell manages an extensive network of WhatsApp groups, reaching millions of users. The party has a strong presence on Instagram and YouTube, leveraging these platforms to engage with diverse demographics.
Congress's Digital Endeavors:
Despite the BJP's dominance, the Congress party is actively engaging in digital campaigning, leveraging influencers, and swiftly responding to significant events. Congress focuses on highlighting issues through videos and humanizing its leaders, particularly Rahul Gandhi, across multiple platforms.
Trinamool Congress's Online Campaign:
Trinamool Congress has cultivated a significant social media presence, emphasizing video content and engaging in thematic campaigns. It strategically utilizes Instagram and WhatsApp to amplify its messaging, particularly focusing on issues related to Bengal's interests and the alleged neglect by the central government.
Aam Aadmi Party's Memes and Swift Dissemination:
The Aam Aadmi Party, despite being relatively newer, has made substantial strides in using social media effectively. Led by Arvind Kejriwal, the party leverages memes and swift dissemination to connect with voters, particularly targeting the younger demographic.
Overall, social media has become a crucial battleground for political parties in the run-up to the Lok Sabha elections, with each employing diverse strategies to engage voters and shape public discourse.
