Swiggy Introduces Innovative New Feature 'Eatlists' for Food Recommendations and Sharing
Swiggy, the popular online food delivery and restaurant discovery platform, has recently unveiled an exciting new feature called 'Eatlists.' This new addition to the Swiggy app is designed to revolutionize the way users find, save, and share food recommendations, aiming to make the process of discovering and sharing meal ideas easier and more enjoyable for everyone.
What is the ‘Eatlists’ Feature?
The newly launched 'Eatlists' feature enables Swiggy users to create personalized lists of their favourite dishes, which can then be saved and shared with others directly within the app. This feature is crafted to streamline the food discovery process by bringing together the functions of finding new dishes, organizing them into curated lists, and sharing these lists with friends and fellow food enthusiasts.
The introduction of 'Eatlists' addresses a common challenge faced by many users. Swiggy's research reveals that a significant percentage of its user base experiences difficulty when trying to decide what to eat. Specifically, 58% of users admit to struggling with meal indecision, while a notable 68% of people rely on recommendations from friends and acquaintances to guide their food choices. The 'Eatlists' feature is specifically designed to cater to these needs by providing a centralized and user-friendly platform where individuals can both discover and share food recommendations effortlessly.
The Vision Behind ‘Eatlists’
Rohit Kapoor, who serves as the CEO of the Food Marketplace at Swiggy, has expressed the essence of this new feature by highlighting the communal nature of food. He stated, “Before the rise of social media and other digital communication channels, food was the original medium through which people connected with one another. **Eatlists** aims to combine the best aspects of these earlier forms of community building with modern digital innovations. It allows users to craft and share their personal food identities, while also exploring thousands of Eatlists created by other food lovers and experts. This creates an opportunity to discover new and exciting dishes in a way that feels both engaging and community-oriented.”
How to Use the ‘Eatlists’ Feature
Getting started with 'Eatlists' is a straightforward and enjoyable process. Users can initiate their experience by tapping the bookmark icon located next to any dish they find appealing on the Swiggy app. This action allows them to save their chosen dishes into various customized lists. These lists can be given creative names such as “Weekend Treats,” “Healthy Bites,” or any other title that resonates with the user’s food preferences and occasions.
Once users have curated their Eatlists, they have the option to share these lists through various social media platforms, including WhatsApp and Instagram. This feature transforms the act of sharing food recommendations into a social activity, where users can spread their food discoveries with friends and family. Additionally, users can browse through lists created by others, exploring options such as “Late-night Cravings in Mumbai” or “Top Street Foods in Delhi.” This exploration not only helps users find new meal options but also adds a fun and interactive element to the process of deciding what to eat.
Features and Benefits of ‘Eatlists’
'Eatlists' offers a range of features and benefits designed to enhance the food discovery and sharing experience:
- Create Custom Lists: Users can create and name their own food lists, making it easy to organize their favourite dishes according to different themes or occasions.
- Share Lists with Others: Once a list is curated, users can share it with friends and followers on social media, thereby spreading food recommendations and discovering new dining options.
- Explore Curated Lists: Users can browse through lists created by other Swiggy users, including various themed collections like “Top Breakfast Spots in Bangalore” or “Must-Try Desserts in Chennai.”
- Discover New Favorites: By exploring the Eatlists of others, users can find new restaurants and dishes that they might not have come across otherwise.
User Reactions and Feedback
The introduction of 'Eatlists' has already sparked a variety of reactions from users. On one hand, many people appreciate the fresh and interactive approach that this feature brings to the food discovery process. A user on Instagram commented, “Recovery never looked better,” in response to the ease with which one can now find and share food recommendations. Another user playfully remarked, “The waters so cold,” humorously contrasting their own experiences with the effortless style portrayed in the feature’s promotional materials.
On the other hand, some comments have taken a more critical view, with one user on Instagram noting, “Tech CEOs after announcing a round of layoffs on July 3rd.” This reflects a certain scepticism about the timing of the feature’s release in the wake of other corporate developments.
The Impact of ‘Eatlists’ on the Swiggy Platform
The launch of 'Eatlists' is a significant milestone for Swiggy as it continues to innovate and expand its offerings. This feature not only enhances the platform’s utility for existing users but also has the potential to attract new customers who are seeking a more interactive and engaging way to discover food options.
Additionally, this feature complements Swiggy’s broader goal of fostering a community around food, connecting people through shared dining experiences and recommendations. The success of 'Eatlists' could very well pave the way for future innovations and features designed to enrich the food discovery and sharing experience.
