*Laila Majnu*, the romantic drama directed by Sajid Ali and produced by Imtiaz Ali, has enjoyed a remarkable resurgence since its re-release in theatres. Initially released in 2018, the film, which stars Triptii Dimri and Avinash Tiwary in the titular roles, was met with a lukewarm response and struggled at the box office. However, thanks to renewed interest and popular demand, the film is now experiencing a significant boost in popularity and financial success.
The film's re-release has proven to be a resounding success. Within just three days of its return to theatres, *Laila Majnu* grossed over Rs 2 crore, signaling a promising revival. The film's performance during its re-release has been impressive, and early indications suggest that it will surpass its original lifetime collection with ease. For context, the film's initial run grossed Rs 3.20 crore and Rs 2.72 crore net in India. Given the strong performance in the opening weekend of the re-release, where it has already earned over Rs 2.15 crore, it is projected to reach around Rs 5 crore gross by the end of this run.
Despite this success, *Laila Majnu* faces a challenge with the upcoming release of three new Bollywood films and several major South Indian releases. These new arrivals are expected to reduce the number of available screens for the romantic drama, potentially limiting its time in theatres. Nevertheless, the film's ability to surpass its original collection during this brief re-release period is a testament to its enduring appeal and the evolving appreciation from audiences.
The re-release of *Laila Majnu* marks a significant milestone as it becomes the first Bollywood re-release to achieve a single-day gross of Rs 1 crore at the box office. This achievement highlights the film's growing popularity and the renewed interest in its music, story, and performances. The film's soundtrack, in particular, has gained traction on social media platforms like Instagram, further fueling the audience's enthusiasm.
Triptii Dimri's rising star power following her performance in *Animal* and the viral success of the film's songs have contributed to this resurgence. The growing appreciation for *Laila Majnu* serves as a reminder of the film's intrinsic value, which perhaps wasn't fully recognized at the time of its initial release. If *Laila Majnu* had more time in theatres, it could have potentially challenged the re-release success of films like *Rockstar*, which earned over Rs 10 crore gross in its recent re-release.
In summary, *Laila Majnu* has found a second wind and is poised to surpass its original box office performance, illustrating the dynamic nature of audience engagement and the lasting impact of well-crafted cinema.
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