Jony Ive, the mastermind behind iPhone design, is now working with OpenAI to create a new AI device


Apple's former chief design officer, Jony Ive, has officially confirmed that he is collaborating with OpenAI, the company co-founded by Sam Altman, to develop a groundbreaking new AI device that could potentially rival the iPhone. This announcement comes nearly a year after initial rumors began swirling about a partnership between Ive and Altman focused on creating a revolutionary product in the realm of personal computing.

The connection between Ive and Altman reportedly emerged through Brian Chesky, the CEO of Airbnb, setting the stage for what might become one of the most significant tech ventures post-Apple for Ive. The new project is receiving backing from Laurene Powell Jobs' Emerson Collective, indicating strong financial support for what could be a transformative addition to the technology landscape. Although the team is currently small, comprising just ten members, it includes notable figures like Tang Tan and Evans Hankey, both of whom were integral to the design and development of the iPhone during their tenure at Apple. They are now working from a stylish 32,000-square-foot office in San Francisco, part of a larger real estate investment made by Ive, totaling $90 million.

While details surrounding this innovative device remain sparse, the speculation is already generating considerable excitement within the tech community. Reports suggest that discussions between Ive and Altman have revolved around the potential of generative AI to power a new category of computing devices, one capable of executing significantly more complex tasks than current technologies permit. With OpenAI's advancements in tools like ChatGPT and DALL-E, it is clear that artificial intelligence could play a central role in this ambitious project.

For Jony Ive, this new venture represents a major reintegration into the technology sector since his departure from Apple in 2019. Although he continued to consult for Apple through his design firm LoveFrom until 2022, this project could mark a substantial return to innovation for him. Ive boasts a remarkable 27-year legacy at Apple, having designed iconic products such as the iMac and iPhone, as well as conceptualizing the Apple Park campus. Now, he aims to redefine the future of technology with AI serving as the engine behind his creative vision.

The combination of Ive's unparalleled design expertise, Tan's hardware knowledge, and Altman's deep understanding of AI create a promising foundation for a product that could reshape the tech landscape in a manner reminiscent of the iPhone's debut in 2007. As anticipation builds, the tech world eagerly awaits more concrete information about this collaboration, which holds the potential to not only rival existing devices but also set new standards for what technology can achieve. The implications of such a product could extend far beyond personal computing, influencing various sectors and redefining user interaction in profound ways.


 

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