Guru Randhawa and Jonita Gandhi have made a remarkable splash on the global music scene by teaming up with the internationally acclaimed duo, The Chainsmokers, for their new single, "Addicted." Released on August 30, the collaboration is not just another music release—it symbolizes a significant cultural crossover, bringing the vibrant sounds of Punjabi music to a worldwide audience. The release date holds special significance as it coincides with Guru Randhawa's birthday, making the occasion even more momentous.
The track "Addicted" is a unique blend of different musical influences, with Punjabi verses seamlessly woven into The Chainsmokers' trademark dance-pop style. This fusion of East and West is further enriched by the contributions of Brazilian DJ Zerb and German producer Ink, both of whom are renowned for their work in the global music industry. Their involvement brings an extra layer of depth and diversity to the song, ensuring it resonates with a broad spectrum of listeners.
The Chainsmokers, composed of Drew Taggart and Alex Pall, have been at the forefront of the EDM and pop music scenes for years, with chart-topping hits like "Roses," the Grammy-winning "Don’t Let Me Down," and "Closer," which dominated the charts in 11 countries. Their decision to collaborate with Indian artists like Guru Randhawa and Jonita Gandhi reflects their commitment to exploring new sounds and connecting with their extensive fanbase in India. In a statement, they expressed their excitement about this project, highlighting how Jonita and Guru brought their culture and style to the song, elevating it while staying true to its original essence.
For Guru Randhawa, this collaboration is more than just a musical venture; it’s a celebration of cultural exchange. He emphasized the power of music to transcend boundaries, stating how thrilled he was to bring an Indian flavor to a global chartbuster by The Chainsmokers and Zerb. Guru sees this project as an exciting journey, reimagining a song that already resonates with millions and giving it a new life that speaks to the Indian diaspora and beyond.
Jonita Gandhi also shared her enthusiasm, describing "Addicted" as an already infectious track that became even more exciting with the addition of her and Guru's vocals. She expressed her honor in being part of a song that features such prominent global artists like The Chainsmokers, Zerb, and Ink, and she hopes that their version will strike a chord with audiences around the world.
The Chainsmokers’ consistent presence in the music industry, particularly in the EDM, dance, and pop charts, has made them a leading force, with multiplatinum hits and a loyal global following. Their involvement in "Addicted" alongside Zerb and Ink, both of whom have impressive resumes including collaborations with artists like Coldplay, Beyoncé, and Justin Bieber, adds a layer of prestige to the project. Zerb and Ink’s participation ensures that "Addicted" is not just a remix, but a reimagined track that appeals to a diverse, global audience.
The production of this new rendition was meticulously orchestrated by The Hello Group and TH3RD BRAIN, with Taylor Jones playing a pivotal role in its development. Known for their extensive work in the K-pop industry, Alawn and Taylor Jones co-wrote and produced the track, infusing it with the same meticulous care and attention to detail that has made their work in K-Pop so successful. Alawn, a 29-time Billboard #1 producer, expressed his excitement about collaborating with such a talented and diverse group of artists, and he hopes that people from all around the world will enjoy this new version of "Addicted."
The original versions of "Addicted" have already achieved significant success, amassing over 140 million collective streams and reaching the Number one position on Billboard’s Dance/Mix Show Airplay charts. This new version, with its fresh international collaborations, is set to build on that success, offering a track that is both familiar and refreshingly new. The fusion of global sounds and cultures in "Addicted" not only marks a milestone in Guru Randhawa and Jonita Gandhi's careers but also underscores the power of music to bridge cultural divides and create something truly unique and universal.
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