Rohit Shetty’s much-anticipated *Singham Again*, headlined by Ajay Devgn, has already garnered immense attention well ahead of its Diwali release. In what is being regarded as one of the largest non-theatrical deals in Bollywood, the film has reportedly secured a staggering Rs 200 crore for its combined satellite, digital, and music rights, setting a new benchmark for pre-release acquisitions. This achievement underscores the tremendous anticipation surrounding the film, which is set within Shetty's beloved cop universe and is already positioned as one of the year’s biggest cinematic events.
According to a report by *Pinkvilla*, Rohit Shetty and Jio Studios successfully closed this deal, which marks the highest non-theatrical revenue for any Ajay Devgn film to date. The high valuation stems from Shetty's long-standing reputation for delivering mass entertainers that resonate with a broad audience. His films, particularly those from the cop universe such as *Singham* and *Simmba*, are known to enjoy sustained popularity on television with strong viewership during repeat airings. However, this time around, not only satellite rights but also digital streaming platforms have shown heightened interest, paying a significant premium for the rights to stream the film.
*Singham Again* is set to be the fifth film in Shetty’s cop universe, and it is shaping up to be one of the grandest productions in Bollywood. Known for creating high-voltage action spectacles, Shetty has pulled together an extraordinary ensemble cast, making *Singham Again* a true cinematic event. Ajay Devgn returns as the iconic Bajirao Singham, a role that has become synonymous with his filmography. Joining him in this explosive action saga are Kareena Kapoor Khan, reprising her role as Singham’s love interest, along with Ranveer Singh as Simmba and Akshay Kumar as Sooryavanshi. Deepika Padukone and Tiger Shroff also enter the fray, playing cops in what promises to be a massive crossover event featuring multiple fan-favorite characters.
The film has been touted as a Bollywood "Avengers" in terms of its casting, with so many iconic characters from previous films coming together in one storyline. Adding to the star power are Jackie Shroff and Arjun Kapoor, who will play the film’s antagonists. The ensemble also includes Ashutosh Rana, Dayanand Shetty, and Shweta Tiwari in supporting roles, rounding out a cast that is expected to deliver powerhouse performances.
The film is slated for an all-India release by PVRInox Pictures and will hit theaters on November 1, 2024. *Singham Again* is expected to draw massive footfalls, capitalizing on the Diwali holiday season, a prime time for major box office successes in India. The film will clash with *Bhool Bhulaiyaa 3*, another highly anticipated release from the horror-comedy franchise directed by Anees Bazmee. *Bhool Bhulaiyaa 3* stars Kartik Aaryan, who returns to the franchise after the success of its predecessor, alongside Madhuri Dixit, Vidya Balan, and Triptii Dimri. With both films hitting theaters on the same date, the competition at the box office is bound to be fierce.
What gives *Singham Again* a significant advantage, however, is the sheer scale of its production and the collective star power involved. Rohit Shetty has a reputation for creating larger-than-life cinematic experiences, and *Singham Again* promises to take this to the next level. The film will be packed with adrenaline-pumping action sequences, high-octane car chases, and spectacular stunts, elements that have become Shetty’s signature and have made his films such a hit with the masses. The franchise’s loyal fan base, combined with the ensemble cast and the buzz around the film, positions it to potentially dominate the box office.
In addition to its theatrical release, the Rs 200 crore non-theatrical deal will ensure that *Singham Again* reaches a wide audience through multiple platforms. Rohit Shetty's films have consistently performed well on satellite television, and with the growing popularity of digital streaming platforms, the film is expected to garner significant viewership after its theatrical run. The digital and satellite rights, coupled with music rights, have contributed to this impressive pre-release revenue, further heightening expectations.
The film’s grand scale and massive ensemble cast have led many to believe that *Singham Again* could be one of the highest-grossing films of the year. The crossover of characters from Shetty’s cop universe adds another layer of excitement, as audiences eagerly anticipate seeing their favorite characters on screen together. With Ajay Devgn, Akshay Kumar, Ranveer Singh, and Tiger Shroff all sharing screen space, the film promises to deliver a spectacle like no other.
Meanwhile, *Bhool Bhulaiyaa 3* will cater to a different audience segment, with its blend of horror and comedy. The previous installment, *Bhool Bhulaiyaa 2*, was a major hit, and Kartik Aaryan’s return in the lead role is expected to draw crowds. However, *Singham Again*’s star power and action-packed narrative might give it an edge at the box office, especially during the festive Diwali season, when families flock to cinemas for larger-than-life entertainment.
With *Singham Again* set to release this Diwali, Rohit Shetty is once again expected to take the box office by storm, delivering an action-packed entertainer that will keep audiences on the edge of their seats. The clash with *Bhool Bhulaiyaa 3* only adds to the excitement, making this Diwali a thrilling time for Bollywood fans. Whether audiences choose high-octane action or spooky laughs, one thing is certain: the Diwali box office will be buzzing with energy and anticipation.
