The 2024 Billboard Music Awards (BBMAs) are set to air on December 12 at 8:00 pm ET/PT (December 13 at 6:30 am IST), with the anticipation building for what promises to be another unforgettable night in music. This year, Zach Bryan leads the charge with 18 nominations, a testament to his immense popularity and influence in the country music scene. Taylor Swift is not far behind, securing 16 nominations across 17 entries, solidifying her position as one of the most decorated artists of the modern era. Morgan Wallen, who broke records in 2023 with a staggering 11 BBMA wins, is once again a dominant force in 2024 with 15 nominations across 13 categories, including five for his hit collaboration with Post Malone, "I Had Some Help." Sabrina Carpenter, a rising star in the industry, rounds out the top contenders with nine nominations, showcasing her growing prominence in the pop and music world.
Among the major finalists are some of the biggest names in the business, including Drake, Kendrick Lamar, Post Malone, Teddy Swims, and Tyla, who each received eight nominations. Meanwhile, global sensations like Bad Bunny, Benson Boone, Chandler Moore, Naomi Raine, Shaboozey, and SZA are all up for six awards each, reflecting their widespread appeal and influence across different genres. It’s clear that the 2024 BBMAs will honor a diverse group of artists, from established superstars to emerging talents.
A notable trend this year is the prominence of K-pop, with ENHYPEN, Jimin, TXT, Stray Kids, and Jungkook all vying for top honours in the global categories. K-pop continues to have a massive global presence, and its influence in the western music landscape is undeniable. These artists' nominations are a clear indication that the genre has firmly cemented its place in the mainstream music industry.
As the current record holders for the most BBMA wins, Taylor Swift and Drake are both nominated for Top Artist once again, a category that they have each dominated in recent years. Both artists have amassed 39 BBMAs throughout their careers, with each having taken home the Top Artist award three times. This year, they face stiff competition from Zach Bryan, Sabrina Carpenter, and Morgan Wallen, all of whom have had major years in 2024, making the Top Artist category one of the most anticipated showdowns of the evening.
This year’s ceremony also introduces three new categories: Top Hard Rock Album, Top Hard Rock Artist, and Top Hard Rock Song. These additions highlight the growing presence and popularity of hard rock in the current musical landscape. HARDY is prominently featured in all three categories, while other major rock acts like Falling in Reverse and Linkin Park are up for multiple nominations, underscoring the genre's continued relevance in the awards. The inclusion of these categories also signifies the BBMAs' ongoing effort to recognize the diversity of music in all its forms.
Furthermore, artists like Beyoncé, Dolly Parton, and Post Malone are being celebrated for their cross-genre success, proving that their influence transcends boundaries. From country to hip-hop to pop, these artists have had a lasting impact on multiple genres, and their recognition at the BBMAs reflects the versatility of their music. Another major story this year is Bad Bunny’s attempt to win Top Latin Artist for the fifth consecutive time, a feat that would further solidify his position as a global force in Latin music. He will face stiff competition from Fuerza Regida, Junior H, KAROL G, and Peso Pluma, all of whom have had significant years in Latin music.
The 2024 BBMAs are shaping up to be an epic event, with a dynamic mix of established superstars and breakout artists all vying for recognition in various categories. The night will celebrate not only the biggest hits and albums but also the diverse array of musical genres and styles that define the modern music landscape. As the nominees prepare for the big night, music fans worldwide are eagerly anticipating the live performances, surprise moments, and, of course, the crowning of the best artists, albums, and songs in the industry. With a truly global lineup and a wide range of categories, the 2024 Billboard Music Awards are poised to be an unforgettable celebration of music.
