According to Kriti Sanon, today's award shows are about public relations: Each portal has a purpose


Bollywood star Kriti Sanon recently shared her thoughts on the changing dynamics of film awards shows, expressing a sense of nostalgia for the simpler and more authentic era of the 1990s. Speaking on Ranveer Allahbadia’s podcast, Kriti opened up about how the increasing number of award functions has diluted their significance, making them feel less meaningful than they once were. “In the 90s, there used to be two award functions, maximum three. Now, every portal has an award function. Suddenly, I have started feeling, how much does it matter? I feel it is all for PR now,” she candidly admitted, hinting at the commercialization of what was once a celebration of art and talent.

She also reflected on the charm of the awards culture from decades ago, which she believes was more focused on appreciating the craft rather than the glitz and glamour that dominate today’s events. Kriti remarked, “I sometimes look at the award functions in the past—they [actors] used to wear something from their home, they used to get ready on their own, no one was there to judge what you are wearing, no designer names used to come. People used to sometimes walk in denim and T-shirts.” Her statement highlighted how awards shows have transformed into highly orchestrated spectacles, complete with designer gowns, red carpets, and scrutiny of every detail, from attire to makeup.

When asked what she would like to change about the current landscape of the film industry, Kriti did not hesitate. “If I can change one thing about today's time—there are many things to change—but one of the things would definitely be this,” she said, referring to the emphasis on superficial aspects over the recognition of true artistry. Kriti’s views underscore a desire for the industry to return to a time when awards ceremonies were simpler, less commercialized, and more about celebrating creative achievements than putting on a show.

Kriti is not the first Bollywood celebrity to voice concerns about the evolving culture of awards shows. Veteran actor Saif Ali Khan had previously criticized them as mere "tamasha" (spectacles) and revenue-generating events. He once commented, “As I see them, awards functions are an excuse to make some money by performing on stage. If you have the intelligence, then you spend the money well. That’s what awards are worth as far as I can see. It’s not about pretending to be an art of a community.” His remarks align with Kriti’s sentiment, further fueling the debate about the true purpose of such ceremonies in the modern film industry.

Despite her critique, Kriti has had her share of recognition, having recently won a National Film Award for her performance in Mimi, where she portrayed a surrogate mother in a role that earned her critical acclaim. Her success in Mimi marked a high point in her career, demonstrating her ability to deliver powerful performances in meaningful stories. Beyond her acting prowess, Kriti has also ventured into film production, debuting as a producer with the Netflix film Do Patti, in which she also played a leading role. This dual role as actor and producer has solidified her position as a multifaceted talent in Bollywood.

The evolution of awards shows is part of a larger conversation about the film industry’s shift toward commercialization. While stars like Kriti and Saif advocate for a return to authenticity and simplicity, the current trend leans toward extravagant productions designed to attract attention and boost PR. Kriti’s remarks serve as a reminder of the value of genuine appreciation for artistic talent and the importance of preserving the essence of what awards shows originally stood for.

As Bollywood continues to navigate this balance between tradition and modernity, Kriti Sanon’s candid reflections stand out as a call to rethink how the industry honors its brightest stars. Her journey as an actor, producer, and outspoken advocate for change makes her one of the most compelling voices in contemporary Indian cinema. Whether on the red carpet or behind the scenes, Kriti is proving that she is not just a star but a force for thoughtful transformation in the world of film.


 

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