Ranbir Kapoor has officially announced the launch of his highly anticipated lifestyle brand, ARKS, marking his grand entry into the fashion and retail industry. The brand, which has been in the making for nearly a decade, will open its first flagship store on February 15 at 201 Waterfield Road, Bandra, Mumbai. With ARKS, Kapoor aims to redefine style and sophistication by blending contemporary fashion with timeless elegance.
The brand will primarily focus on high-end footwear, offering a premium selection of stylish and versatile shoes suited for various occasions. In addition to its footwear line, ARKS will feature a carefully curated collection of wardrobe essentials, including tailored shirts, classic white T-shirts, well-fitted trousers, and other fashion staples designed for modern individuals who appreciate understated luxury. Kapoor’s vision for the brand is rooted in creating products that exude effortless style while maintaining a high standard of craftsmanship.
Speaking about the inspiration behind ARKS, Kapoor revealed that the brand’s aesthetic has been influenced by his cinematic journey, evolving personal style, and the ever-changing fashion landscape. He emphasized that Mumbai, the city where he grew up and continues to live, has played a significant role in shaping his perspective on fashion and lifestyle.
“I’ve traveled to many cities across the world, but nothing quite has the same energy for me as Mumbai. The kind that inspires you to try, fail, and get back up again. You can’t help but keep going. Mumbai is a part of my being, my soul. It’s home. I’ve played cricket in every gully, kicked a football around every corner, and cycled through these streets,” Kapoor said in an official statement.
With ARKS, Kapoor envisions creating a brand that embodies the essence of confidence, sophistication, and comfort. He believes that fashion should be an extension of one’s personality rather than just a trend to follow. The brand’s philosophy is centered on crafting timeless pieces that seamlessly integrate into any wardrobe, ensuring versatility and elegance.
This launch marks a major milestone in Kapoor’s career, as he expands his presence beyond the silver screen into the world of fashion and entrepreneurship. His immense influence and widespread fan following are expected to drive significant interest in ARKS, positioning it as a formidable player in the premium fashion market.
Industry experts anticipate that ARKS will resonate well with consumers, given Kapoor’s reputation as a style icon. The brand’s emphasis on quality, comfort, and contemporary aesthetics could set it apart in the competitive lifestyle segment. As Kapoor embarks on this new journey, fashion enthusiasts and fans alike are eager to see how ARKS will carve its niche in the industry.
