Zomato, a pioneering player in India’s online food delivery market, is set to rebrand itself as Eternal Ltd., with the company’s board having given the green light to the name change. Despite this rebranding, Zomato will continue to retain its identity as the flagship food delivery service. CEO Deepinder Goyal conveyed this significant transition in a letter addressed to shareholders, describing the change as a crucial step in the company's broader vision of moving beyond food delivery. This strategic shift reflects Zomato’s growing ambitions to diversify its portfolio and expand into new sectors, effectively evolving into a broader conglomerate.
This move to rename the company Eternal marks a critical juncture in Zomato’s trajectory, particularly following the acquisition of Blinkit, the fast-growing quick commerce service. Goyal revealed that the name Eternal had been in use internally since the Blinkit acquisition, a way to distinguish the parent company from the brand and app. By officially adopting Eternal Ltd., Zomato is acknowledging the shifting dynamics within its business, where Blinkit now plays a significant role. Goyal’s letter emphasized that this was a momentous milestone as Zomato, traditionally associated with food delivery, now broadens its scope to encompass an array of services and ventures. He described this rebranding as a natural progression, signaling the company's shift from its origins and highlighting Blinkit’s role as a major force in the future of the company.
The name change comes at a time when Zomato has just achieved a remarkable milestone, entering the BSE Sensex on December 23, which also happened to coincide with the 17th anniversary of the company’s founding. The inclusion in the Sensex is a monumental achievement for Zomato, and Goyal took the opportunity to reflect on the company's growth journey. He noted that being the first tech startup in India to secure a place in the Sensex was a moment of immense pride for the company. However, he also underscored that this accomplishment brought with it a sense of responsibility, reflecting the company’s position as a key player in India’s fast-evolving tech landscape. Zomato’s transition into Sensex underscores its maturation as a business and signals its readiness to play an even more significant role in shaping the future of the Indian tech ecosystem.
With the transition to Eternal Ltd., the company will encompass four primary business arms: Zomato, Blinkit, District, and Hyperpure. These diverse ventures highlight Zomato’s ambitions to diversify its business model beyond food delivery. Goyal shared that once the name change is approved by shareholders, Zomato's corporate website will move from zomato.com to the newly acquired eternal.com domain, with the company’s stock ticker changing from ZOMATO to ETERNAL, reflecting its new identity. This comprehensive rebranding effort is designed to signal a complete transformation in how the company is perceived both by consumers and investors.
In his letter, Goyal reflected on the significance of the name Eternal, describing it as a powerful yet daunting choice that carries a promise as well as a paradox. The name suggests an enduring presence, a lasting legacy, but Goyal reminded me that true permanence is not built on invincible claims or the false bravado of success. Instead, it is founded on resilience, adaptability, and a consistent pursuit of excellence. He noted that the name Eternal serves as a reminder that the company’s journey is not just about existing but about striving toward something greater. Eternal is more than just a name—it is a bold mission statement. It encapsulates the company’s vision for long-term sustainability, with an emphasis on evolving in step with market changes, technological advancements, and consumer preferences. This vision represents Zomato’s ambition to endure and thrive in a highly competitive business landscape, reinforcing the notion that the company is in it for the long haul.
For Goyal, the adoption of Eternal is not simply a branding exercise but a statement of intent. It conveys a message to shareholders, employees, and customers that the company is focused on enduring success, not fleeting triumphs. This rebranding is a reminder that Zomato is committed to not just surviving in the market, but to continuously adapting, innovating, and expanding its reach. Goyal also reflected on the philosophy behind the new name, emphasizing that it is not just about achieving permanence but also about the ongoing journey of getting there. Zomato’s ambition is to carve out a lasting and influential presence, something that endures across changing times, evolving needs, and shifting consumer expectations.
Zomato’s transformation into Eternal Ltd. signals its readiness to embrace the future and diversify into new business verticals. The company is no longer confined to the food delivery space but is looking to harness new growth opportunities in quick commerce, food supply, and more. This rebranding effort highlights Zomato’s evolving identity, transitioning from a singular service provider into a multifaceted conglomerate with a strong vision for the future. By renaming the company Eternal, Zomato is positioning itself to endure in an increasingly competitive and dynamic business environment, ensuring that it will remain a relevant and innovative force in the years to come.
In the long run, this rebranding marks a pivotal moment in Zomato’s journey—an emblem of resilience, adaptability, and growth. It reflects a broader shift in the company’s objectives and aspirations, with Eternal Ltd. aiming to lead the charge as an enduring player in India’s rapidly changing business landscape. This forward-thinking approach, combined with the company’s commitment to excellence and its expanding portfolio, suggests that Zomato’s influence will only continue to grow, both in India and beyond.
