Bharti Airtel has announced an exclusive partnership with Apple to offer free access to Apple TV+ and Apple Music to its Home Wi-Fi and Postpaid customers on select plans. This move marks a significant step in enhancing Airtel’s premium content offerings, giving millions of users access to Apple’s highly acclaimed streaming services.
Who is Eligible?
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Home Wi-Fi Customers:
- Users on Airtel Xstream Fiber plans starting from ₹999 will get Apple TV+ for free.
- This plan allows streaming on multiple devices, including smartphones, tablets, and smart TVs.
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Postpaid Customers:
- Airtel’s high-end postpaid plans will also include Apple TV+ and Apple Music at no extra cost.
- The exact eligible postpaid plans are yet to be revealed, but premium-tier users can expect this benefit.
What Does This Offer Include?
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Apple TV+ provides ad-free access to a rich catalog of original TV series, films, and documentaries.
- Popular shows include Ted Lasso, Severance, The Morning Show, and Silo.
- Apple’s latest feature films, such as Wolfs and The Gorge, are also part of the offering.
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Apple Music offers ad-free music streaming, featuring:
- Expertly curated playlists
- Exclusive artist interviews
- Time-synced lyrics for a better karaoke experience
- High-quality lossless audio & Spatial Audio for an immersive listening experience
Statements from Airtel & Apple
Siddharth Sharma, CMO & CEO of Connected Homes at Bharti Airtel, emphasized that this collaboration with Apple aims to redefine content consumption in India. He stated that the partnership sets a new standard for entertainment and enhances Airtel’s premium offerings.
Shalini Poddar, Director - Content and Services at Apple India, highlighted that Apple is committed to making award-winning content more accessible to Indian audiences. She added that Apple’s goal is to expand its entertainment reach and bring its best-in-class streaming services to a wider user base.
What This Means for Customers
With this partnership, Airtel is positioning itself as a leader in premium digital entertainment by bundling high-quality Apple content with its fiber and postpaid plans.
- Customers benefit by getting Apple TV+ and Apple Music for free, eliminating the need for separate subscriptions.
- Airtel enhances its offerings, competing directly with Reliance Jio, which has also been integrating streaming benefits into its telecom plans.
Overall, this partnership provides added value to Airtel customers, giving them access to some of the best streaming content and music experiences in the industry.
