This case highlights the growing regulatory pressure on Apple worldwide. Brazil's probe, driven by Mercado Livre's initial complaint, echoes similar concerns raised by companies like Match Group and Epic Games, which have long argued against Apple's App Store policies. The core issue revolves around Apple's requirement that developers use its proprietary payment system for digital transactions, effectively limiting competition and imposing fees.
Apple, for its part, maintains that its policies prioritize user privacy and security. In its response, the company emphasized its commitment to competition but warned that Brazil’s proposed regulatory changes could compromise user safety. Apple spokesperson Fred Sainz underscored the company's stance, pointing to its global competition and the potential risks of regulatory overreach. Apple intends to appeal the decision, arguing that the interim measures are unnecessary and could have broader implications for its business.
This legal battle in Brazil follows a pattern seen in other major markets. Earlier this year, the European Union enforced the Digital Markets Act (DMA), which forced Apple to allow alternative app stores and third-party payment systems. Apple complied by implementing these changes in iOS 17.4, a move that Brazilian regulators and Judge Zuniga have now cited as a relevant precedent. If Brazil upholds the ruling, it would become the second major market to challenge Apple's control over its iOS ecosystem, potentially setting the stage for further regulatory challenges worldwide.
