The micro-SUV segment in India has emerged as a highly competitive and fast-growing category, largely driven by the impressive performance of two key models: the Tata Punch and the Hyundai Exter. These vehicles have captured the attention of buyers due to their blend of affordability, practicality, and feature-rich packages, making them excellent value-for-money propositions.
Tata Motors launched the Punch in October 2021, and its sales trajectory has been remarkable. It closed 2021 with 22,571 units, followed by an impressive rise to 1,29,895 units in 2022. The momentum continued in 2023, reaching 1,50,182 units, and 2024 saw the Punch achieve a milestone with 2,02,031 units sold — making it the best-selling car in India that year, surpassing even Maruti Suzuki’s bestsellers.
Hyundai introduced the Exter in July 2023, targeting the same micro-SUV audience. Despite being a late entrant, it quickly gained traction, registering 47,013 units sold within its first year. The growth continued into 2024, with sales rising to 84,368 units, proving its appeal among urban and semi-urban buyers.
Price plays a critical role in the success of these models. The Tata Punch’s ICE (Internal Combustion Engine) version is priced between Rs 6.20 lakh and Rs 10.32 lakh (ex-showroom). Its electric variant, the Punch.ev, ranges from Rs 9.99 lakh to Rs 14.44 lakh, making it an attractive EV option within the affordable segment. Hyundai's Exter, offered only as an ICE model, starts at Rs 6.21 lakh and goes up to Rs 10.51 lakh (ex-showroom), keeping it competitively positioned.
The Punch offers a diverse powertrain lineup, appealing to a broader audience. It features a 1.2-litre Revotron petrol engine, producing 88PS of power and 115Nm of torque, paired with either a 5-speed manual transmission (MT) or a 5-speed automated manual transmission (AMT). The CNG variant, delivering 73PS and 103Nm, comes exclusively with a 5-speed MT and boasts a twin CNG tank setup, maximizing fuel efficiency without compromising boot space.
The Punch.ev takes things further with two electric configurations: a Standard variant equipped with a 60kW motor and a 25kWh battery pack, offering a claimed range of 315 km, and a Long Range variant powered by a 90kW motor and a 35kWh battery, promising an extended range of 421 km on a single charge — making it one of the most practical and affordable EVs in the segment.
Hyundai’s Exter holds its ground with a 1.2-litre Kappa petrol engine generating 83PS and 114Nm, available with both 5-speed MT and AMT. Like the Punch, it offers a CNG variant with a power output of 69PS and 95Nm, paired with a 5-speed manual gearbox and a dual-cylinder technology that optimizes space and mileage.
Safety is another area where both SUVs shine. The Tata Punch holds a strong reputation with a 5-star safety rating from both Bharat NCAP and Global NCAP. Its ICE version comes with dual airbags as standard, while the electric Punch.ev variant offers six airbags right from the base model. Additionally, advanced safety features like ABS (Anti-lock Braking System) with EBD (Electronic Brakeforce Distribution), ESC (Electronic Stability Control), and three-point seatbelts with seatbelt reminders for all seats are standard across the entire Punch range.
The Hyundai Exter hasn’t yet been crash-tested by Bharat NCAP or Global NCAP, but it doesn’t lag behind in safety features. It offers six airbags as standard across all variants, alongside ABS with EBD, ESC, three-point seatbelts for all passengers, and an emergency stop signal — enhancing its safety appeal despite lacking official crash-test results.
Both models are generously equipped with modern features that enhance the driving experience. Shared highlights include LED projector headlights, LED DRLs, alloy wheels, a sunroof, a touchscreen infotainment system with Apple CarPlay and Android Auto compatibility, automatic climate control, a multifunction steering wheel, wireless phone charging, a cooled glovebox, and a digital instrument cluster. The Punch.ev further elevates the experience with connected car technology and customizable drive modes — features increasingly sought after by younger, tech-savvy buyers.
The Tata Punch and Hyundai Exter's sales success isn’t just about affordability; it's a combination of multiple powertrain options, strong safety credentials, feature-loaded interiors, and stylish, compact SUV designs that resonate with Indian consumers. With urban driving in mind, their smaller footprints offer easy maneuverability while still providing an elevated driving position, ample ground clearance, and rugged styling — qualities that make them aspirational yet practical choices for first-time buyers and families alike.
Experts believe the micro-SUV segment’s growth trajectory is far from over. As Tata and Hyundai continue to refine their offerings — and competitors eye entry into this lucrative market — the Punch and Exter are well-positioned to maintain their dominance, driven by their unbeatable blend of value, versatility, and style.
