The rise of AI in consumer technology has sparked a wave of innovation across many sectors, with traditional brands like Panasonic stepping into the realm of smart homes and AI-powered devices. This transition reflects a broader shift in the tech industry, where even well-established companies are integrating AI to stay relevant in an increasingly connected world. Panasonic, known for its broad range of home appliances, has evolved its MirAIe app, allowing users to connect their entire range of Panasonic devices to a single platform and turning their homes into more integrated, intelligent spaces.
MirAIe, which was initially launched in India in 2020, has undergone a significant transformation over the years. What began as a tool to control a handful of Panasonic products has now grown into an AI-enhanced platform capable of managing a broader range of devices, including refrigerators, washing machines, water heaters, smart plugs, and smart switches. The integration of AI features into the app is particularly important because it reflects the company's shift toward offering smarter, more personalized solutions for consumers looking for automation and seamless control of their homes.
Manish Mishra, the Chief Innovation Officer at Panasonic India, shared insights with India Today Tech, explaining that MirAIe’s evolution was driven by both technological advancements and shifting consumer expectations. While the app initially only supported four product categories, Panasonic has steadily expanded its offerings in response to growing demand for more interconnected devices. By 2025, the app has become much more than a basic control interface; it's now a sophisticated tool for managing the various appliances in users' homes, all via a single platform.
One standout feature of the MirAIe app is its ability to create and manage presets, which allow users to personalize their home environments with minimal effort. For example, a user could tap a button in the app to instantly close curtains and dim lights, creating the ideal setting for a movie night. This preset functionality is a game-changer for those seeking convenience and automation in their daily routines. What’s even more impressive is the app’s ability to schedule actions, such as opening curtains at a specific time of day or adjusting the temperature of the air conditioner after a few hours. These features significantly enhance the user experience, making it easier to create a comfortable and efficient home environment without needing to manually adjust settings.
Furthermore, Panasonic is leveraging AI to provide a deeper level of personalization. The MirAIe app’s "Sleep Profile" feature, for example, helps the system learn and understand the user’s sleep patterns, adapting things like air conditioning settings and lighting to improve the quality of sleep. As users interact more with their devices, the AI-powered features of MirAIe continually refine their understanding of the user’s preferences. This kind of personalization is what sets Panasonic apart from many of its competitors, as it takes user experience to a new level by making devices smarter and more responsive to individual needs.
Perhaps one of the most forward-thinking aspects of Panasonic’s AI strategy is its openness to third-party products. Through the use of the Matter protocol, Panasonic is allowing non-Panasonic devices to be integrated into the MirAIe ecosystem. This ensures that even if users have smart devices from different brands, they can still manage them through the same app. The Matter protocol is a standard that facilitates interoperability between smart devices from different manufacturers, creating a more cohesive and unified experience for consumers. By embracing Matter, Panasonic is ensuring that its smart home solutions aren’t limited to its own products, but can work seamlessly with a wider range of devices, offering users a truly universal platform for their connected homes.
Manish Sharma, Chairman of Panasonic India, emphasized the significance of Matter in creating a more interconnected and flexible ecosystem. Matter allows Panasonic to not only control its own devices but also support a variety of third-party appliances, expanding the range of devices that can be managed through the MirAIe app. This protocol effectively breaks down barriers between brands, offering users the ability to create a truly integrated smart home experience without being locked into one brand's ecosystem.
This commitment to AI and interoperability signals Panasonic’s ambitious vision for the future of smart homes. The company is positioning MirAIe not just as an app to control its own products, but as a comprehensive, all-encompassing platform that brings together different smart home technologies into a single interface. The app’s AI capabilities go beyond simple automation to provide personalized, context-aware interactions, making it a key player in the growing smart home market.
By integrating AI-driven features like scheduling, personalized profiles, and the ability to interact with third-party devices, Panasonic is not just riding the wave of smart home trends but is actively shaping the future of connected living. Whether it’s controlling the temperature of the air conditioner or adjusting the lighting for a specific mood, the app enables users to create a home environment that suits their needs, all while taking advantage of the latest in AI technology. Panasonic’s emphasis on using open standards like Matter ensures that its solutions remain flexible and future-proof, making MirAIe a standout offering in the competitive smart home market.
In the grand scheme of things, this shift represents much more than just the addition of AI to a household appliance app. It signals a broader trend in the tech industry where traditional brands are reimagining the role of technology in everyday life. As companies like Panasonic continue to innovate with AI and embrace interoperability, they are not just adding features—they are fundamentally changing how consumers interact with their homes, ushering in a new era of personalized, intelligent living. With MirAIe, Panasonic is not just making appliances smarter; it is transforming the entire smart home experience into something more intuitive, connected, and customized to the unique needs of every user.
